{"id":7765,"date":"2023-01-31T23:41:00","date_gmt":"2023-01-31T23:41:00","guid":{"rendered":"https:\/\/www.wearembs.com\/?post_type=work&#038;p=7765"},"modified":"2023-02-08T20:05:25","modified_gmt":"2023-02-08T20:05:25","slug":"live-the-life","status":"publish","type":"work","link":"https:\/\/www.wearembs.com\/work\/live-the-life\/","title":{"rendered":"Live The Life"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p class=\"light-italic\" style=\"text-align: left;\">Ariat<\/p>\n<h4>LIVE THE LIFE<\/h4>\n<p>Ariat made a great name, and a great business, for itself by delivering beautiful design AND technology driven performance to Western gear. Now they are bringing that winning combo to workwear and they asked for our help. Our approach: lean into the cowboy values of the Ariat brand\u2014they resonate pretty well with pretty much everyone who sweats for a living.[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1675207214944{padding-top: 150px !important;padding-bottom: 180px !important;background-image: url(https:\/\/www.wearembs.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-31-at-2.21.22-PM.png?id=7760) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJwb3N0LXBob3RvLWJsb2NrLXNpbXBsZSUyMiUzRSUwQSUwOSUyMCUyMCUwOSUzQ2ElMjBocmVmJTNEJTIyJTJGJTJGcGxheWVyLnZpbWVvLmNvbSUyRnZpZGVvJTJGNzk3MTExODE1JTIyJTIwY2xhc3MlM0QlMjJwb3N0LXBob3RvLWJsb2NrLXNpbXBsZS1tYXNrJTIyJTIwZGF0YS1saXR5JTNEJTIybGlnaHRjYXNlJTIyJTNFJTBBJTA5JTIwJTIwJTA5JTA5JTNDZGl2JTIwY2xhc3MlM0QlMjJwb3N0LXBob3RvLWJsb2NrLXNpbXBsZS1jb250ZW50JTIyJTNFJTBBJTA5JTIwJTIwJTA5JTA5JTA5JTNDaDIlMjBjbGFzcyUzRCUyMnBvc3QtcGhvdG8tYmxvY2stc2ltcGxlLXRpdGxlJTIyJTNFV2F0Y2glMjBWaWRlbyUzQyUyRmgyJTNFJTBBJTA5JTIwJTIwJTA5JTA5JTNDJTJGZGl2JTNFJTBBJTA5JTIwJTIwJTA5JTNDJTJGYSUzRSUwQSUwOSUwOSUzQ2ltZyUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LndlYXJlbWJzLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMyUyRjAxJTJGU2NyZWVuLVNob3QtMjAyMy0wMS0zMS1hdC0yLjIyLjE2LVBNLnBuZyUyMiUzRSUwQSUwOSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1675886722434{padding-top: 150px !important;padding-bottom: 180px !important;background-image: url(https:\/\/www.wearembs.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-08-at-11.45.45-AM.png?id=7795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html css=&#8221;.vc_custom_1675886638027{background-image: url(https:\/\/www.wearembs.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-08-at-11.45.45-AM.png?id=7795) !important;}&#8221;]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[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;80px&#8221;][vc_column_text]<\/p>\n<blockquote><p>\u201c<span style=\"font-weight: 400;\">We back you all the way.<\/span>\u201d<\/p><\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Ariat LIVE THE LIFE Ariat made a great name, and a great business, for itself by delivering beautiful design AND technology driven performance to Western gear. Now they are bringing that winning combo to workwear and they asked for our help. Our approach: lean into the cowboy values of the Ariat brand\u2014they&#8230; <a class=\"view-article\" href=\"https:\/\/www.wearembs.com\/work\/live-the-life\/\">View Article<\/a>","protected":false},"featured_media":7758,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearembs.com\/work\/live-the-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live The Life - Must Be Something\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Ariat LIVE THE LIFE Ariat made a great name, and a great business, for itself by delivering beautiful design AND technology driven performance to Western gear. Now they are bringing that winning combo to workwear and they asked for our help. Our approach: lean into the cowboy values of the Ariat brand\u2014they... View Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wearembs.com\/work\/live-the-life\/\" \/>\n<meta property=\"og:site_name\" content=\"Must Be Something\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-08T20:05:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wearembs.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-31-at-2.22.16-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2511\" \/>\n\t<meta property=\"og:image:height\" content=\"1409\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wearembs.com\/#website\",\"url\":\"https:\/\/www.wearembs.com\/\",\"name\":\"Must Be Something\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.wearembs.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.wearembs.com\/work\/live-the-life\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.wearembs.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-31-at-2.22.16-PM.png\",\"width\":2511,\"height\":1409},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wearembs.com\/work\/live-the-life\/#webpage\",\"url\":\"https:\/\/www.wearembs.com\/work\/live-the-life\/\",\"name\":\"Live The Life - Must Be Something\",\"isPartOf\":{\"@id\":\"https:\/\/www.wearembs.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wearembs.com\/work\/live-the-life\/#primaryimage\"},\"datePublished\":\"2023-01-31T23:41:00+00:00\",\"dateModified\":\"2023-02-08T20:05:25+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wearembs.com\/work\/live-the-life\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.wearembs.com\/wp-json\/wp\/v2\/work\/7765"}],"collection":[{"href":"https:\/\/www.wearembs.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.wearembs.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wearembs.com\/wp-json\/wp\/v2\/media\/7758"}],"wp:attachment":[{"href":"https:\/\/www.wearembs.com\/wp-json\/wp\/v2\/media?parent=7765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}