{"id":7462,"date":"2020-08-24T18:41:55","date_gmt":"2020-08-24T18:41:55","guid":{"rendered":"https:\/\/www.wearembs.com\/?post_type=work&#038;p=7462"},"modified":"2020-12-02T02:13:40","modified_gmt":"2020-12-02T02:13:40","slug":"what-it-takes","status":"publish","type":"work","link":"https:\/\/www.wearembs.com\/work\/what-it-takes\/","title":{"rendered":"What It Takes"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p class=\"light-italic\" style=\"text-align: left;\">Nike Basketball<\/p>\n<h4>WHAT IT TAKES<\/h4>\n<p><span style=\"font-weight: 400;\">Nike Basketball had never really had a voice during the playoffs before. So they challenged us to help them find a way to show up for forty days and forty nights. 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Ben Simmons<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Nike Basketball WHAT IT TAKES Nike Basketball had never really had a voice during the playoffs before. So they challenged us to help them find a way to show up for forty days and forty nights. We came back with a 360\u00ba campaign that highlighted 5 key players and featured reactive content&#8230; <a class=\"view-article\" href=\"https:\/\/www.wearembs.com\/work\/what-it-takes\/\">View Article<\/a>","protected":false},"featured_media":7467,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearembs.com\/work\/what-it-takes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What It Takes - Must Be Something\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Nike Basketball WHAT IT TAKES Nike Basketball had never really had a voice during the playoffs before. 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