WHAT IT TAKES PODCAST
To help Nike reach fans during the NBA finals, we concepted and produced 8 weeks of podcasts featuring interviews with baller legends Pippen, Payton, Kidd, Swoopes and more. Plus we got behind the scenes with shoe designers Don C, Jerry Lorenzo and John Elliott. And then Neil Brennan made us laugh. We packaged it up with exclusive rewards and bonus content for Nike Plus members–a full podcast package for the fans. Take a listen.
“My mentality was–take them outta the game at any cost.”
– Gary Payton