POKE THE BEAR
“Welcome to Season 15” is a short-and-sweet story of how personal determination can change the face of the game. King James had been crushing the off-season; this spot was his announcement that he was back to take his rightful crown with that mix of skill and will that only he can bring. Get ready or get out of the way. We made this work in collaboration with Blue Chalk, the wonderful folks at Nike and, of course, Idris Elba, who provides the powerful VO.
“That is sick.”