Burgerville felt their old look and feel did not reflect the important ways the brand had evolved since its inception in 1961. So they asked for our help. We conducted a thorough brand-audit for them, helped them see the competitive landscape more clearly and then worked with them to update the brand in look, feel and voice. It wasn’t about reinventing Burgerville–it was about bringing their enduring, relevant brand values forward into the present.
A New Look
We brought a vibrant, fresh energy to the products and people of BV.
Each image on this page is an amazing new delicious creation or new seasonal offering. We created every aspect of communication around each of them, from radio ads, to photography direction, design concepts and execution.
BV went big and launched the No.6 burger at Feast, the premier foodie event of the year.
“I LOVE BURGERVILLE!!”
– Pretty much everybody