Nike came to us with a really great, simple brief. “The world feels stuck in a rut. We believe that running can get us all moving again.” The idea was right there. Add a dozen great athletes, cameos by Sadie Sink and Bill Nye, a bad-ass Bollywood remix and the inimitable directorial genius of Mr. Edgar Wright and suddenly you’ve got yourself a running commercial.
“The power of the foot will propel the planet.”
– Bill Nye